If you have business skills, you can always find/team up with people that have a compelling product, or team up with others others to bring your compelling product to life through code while you build the business. In this case, it appears that OP has an idea and wants to build the product himself, starting from scratch with no coding knowledge. I am saying that he should team up with someone to accomplish the actual coding, and he should focus on the business.
BTW, I am saying all of this as a fairly accomplished software engineer that has grown to understand that business skills are far more important than the programming skills I have spent nearly 20 years working on. I find myself agreeing more and more with this statement from Chris Sacca, who is a billionaire that knows a thing or two about successful tech startups [1]:
"...most of the value is created by the execution, not the idea itself."
BTW, I am saying all of this as a fairly accomplished software engineer that has grown to understand that business skills are far more important than the programming skills I have spent nearly 20 years working on. I find myself agreeing more and more with this statement from Chris Sacca, who is a billionaire that knows a thing or two about successful tech startups [1]:
"...most of the value is created by the execution, not the idea itself."
[1] http://lowercasecapital.com/prospecting/