While this video is of course a giant job ad, it's still pretty interesting - Ableton seems like a great company and Live is an outstanding product. Really, even if music production isn't anything you'd see as a hobby for yourself, Live and Max might still offer lots of fun and a welcome change of setting for any curious developer.
Tbh, if Ableton were such a great place to work at and live a great product, several core devs wouldnt have left to start Bitwig. I dont have any insights in the internas, but I would take the movie with a grain of salt. It is advertising, after all, not a documentary.
Considering they are in the music production buisness I don't think you can draw such a conclusion. There is an artistic factor maybe less common in other software companies. Most of these people are musicians and Bitwig is implementing some unique approaches to the creative process. Kind of like a solo album for the devs.
