Yes, ePub3 does seem to have entangled itself. But something like it will likely emerge as a DRM-enabled HTML(5+) standard for portable offline "documents", including scriptable audio/video that supports deep linking for viral marketing. Publishers and authors need an alternative to Amazon.
Scaling communities is hard, e.g. see this analysis of the fall (no surprise) in Wikipedia contributions:
We need multiple, competing, public creative networks which agree on interoperable standards for content and artist identity/marketing. This avoids the need for one planetwide network, e.g. networks can rise/fall by genre, geography, fictional universe, etc. Consumers and artists would gain access to an ever-growing public commons and multiple distribution channels/perspectives with low switching cost. As with open-source, it should be relatively easy for communities to "fork", without cultural or economic zero-sum conflict, though there will be competition for talent.
Scaling communities is hard, e.g. see this analysis of the fall (no surprise) in Wikipedia contributions:
http://www-users.cs.umn.edu/~halfak/publications/The_Rise_an...
http://www.technologyreview.com/featuredstory/520446/the-dec...
We need multiple, competing, public creative networks which agree on interoperable standards for content and artist identity/marketing. This avoids the need for one planetwide network, e.g. networks can rise/fall by genre, geography, fictional universe, etc. Consumers and artists would gain access to an ever-growing public commons and multiple distribution channels/perspectives with low switching cost. As with open-source, it should be relatively easy for communities to "fork", without cultural or economic zero-sum conflict, though there will be competition for talent.