A filmmaker might mention Apple in the credits for a few seconds as people file out of the theater...but would need permission to use the logo. A musician might mention Apple in the liner notes...but iTunes doesn't deliver jewel cases. And a designer...well "Made on a Mac" is from the Geocities age.

Racing sells cars because I can buy a Corvette and hoon it on the road in front of my house. But a MacPro is still going to give me the same Facebook friends and won't improve my porn.