it didn't recede, this kind of rebellion was what made it thrive (see the book The Rebel Sell, Why Culture can't be Jammed) or Deleuze:
“The death of a social machine has never been heralded by a disharmony or a dysfunction; on the contrary, social machines make a habit of feeding on the contradictions they give rise to, on the crises they provoke, on the anxieties they engender, and on the infernal operations they regenerate. Capitalism has learned this, and has ceased doubting itself [...] No one has ever died from contradictions. And the more it breaks down, the more it schizophrenizes, the better it works, the American way.
It wasn't a coicindence or betrayal that punk bands 'sold out', the punk part is exactly what made them sell out. Demand for authenticity, difference and individualism is what drives consumerism. The heart of consumerism is counter-culture.
“The death of a social machine has never been heralded by a disharmony or a dysfunction; on the contrary, social machines make a habit of feeding on the contradictions they give rise to, on the crises they provoke, on the anxieties they engender, and on the infernal operations they regenerate. Capitalism has learned this, and has ceased doubting itself [...] No one has ever died from contradictions. And the more it breaks down, the more it schizophrenizes, the better it works, the American way.
It wasn't a coicindence or betrayal that punk bands 'sold out', the punk part is exactly what made them sell out. Demand for authenticity, difference and individualism is what drives consumerism. The heart of consumerism is counter-culture.