In practice though their platform is closed to any other assistant than theirs, so they have to come up with a competent service (basically Ben Thomson's "strategy tax" playing in full)
That question will be moot the day Apple allows other companies to ingest everything's happening on device and operate the whole device in reaction to user's requests, and some company actually does a decent job at it.
Today Google is doing a decent job and Apple isn't.
You’re right, they don’t need AI. I finally stopped using Google search after they added the AI summary and didn’t add a way to turn it off. I’m just as bothered by Apple’s lack of AI as a am their lack of a touch screen on MacBooks. I use AI when I need AI.
I think in general we want granularity and choice.
So not just in how much AI there is, but what AI, where it's applied and where we can turn it off, and what context it has access to and where it's off bound.
In practice though their platform is closed to any other assistant than theirs, so they have to come up with a competent service (basically Ben Thomson's "strategy tax" playing in full)
That question will be moot the day Apple allows other companies to ingest everything's happening on device and operate the whole device in reaction to user's requests, and some company actually does a decent job at it.
Today Google is doing a decent job and Apple isn't.