And yet he's selling it. So he obviously does care somewhat - otherwise it would be just a video of it working and maybe some assembly instructions. (Something my grandfather did with the Williamson Amplifier: He published how to create it in Wireless World rather than patenting it and making tons of money from it.)
The point is: he built a business, whatever his intentions before he started, his intentions are now in selling.
Erm. That doesn't work the same for a web app as it does for a product site. If you start off with absolutely zero trust and have a shitty first launch, your next few ones will notice a difference.
The point is: he built a business, whatever his intentions before he started, his intentions are now in selling.