Far too many "100 ways to" or "Be sure not to miss" and then their "tips" being rehashing of other people's work or thigns I could've thought of myself too, especially with a little Google work.
No. Rather seems to be a _part_ of work that got them to sell for $200MM. Mashable has executives with very deep connections. I say this was more important.
Mashable represents what media has become; popularist, global and free. This is largely driven by us believe it or not, with help from the Internet off course.