Yeah, there's such a difference between a startup like this and contracting. When contracting, you work, you get paid, nice and predictable. With this kind of startup where it's growing say 4X per year, you may earn very little at first, but if you don't follow through when it looks promising and grow it for a few years, what was the point in starting in the first place? The reward on this kind of project is so delayed. You work, nothing, you work more, minuscule revenue, you work more, some pocket money, you work more, you get paid decently, you work more, you're rich!

Or, more likely, at some point the growth stops, and it was all for nothing.

We're actually doing a geek lunch tomorrow, usual time and place, do come along!