It might help to think of the computers of the early 80's as extensions of particular personalities.
It's no secret that the Macintosh was the computer of Steve Jobs.
The x86 PCs were the computer of Bill Gates and Paul Allen.
The Apple // was the computer of scruffy Steve Wozniak. The original computer built in a garage, the local Apple user groups, etc. The anti-IBM back when that meant a soldering iron and a trip to radio shack, not a mouse.
It's no secret that the Macintosh was the computer of Steve Jobs.
The x86 PCs were the computer of Bill Gates and Paul Allen.
The Apple // was the computer of scruffy Steve Wozniak. The original computer built in a garage, the local Apple user groups, etc. The anti-IBM back when that meant a soldering iron and a trip to radio shack, not a mouse.